The article discusses the planned comeback of the seafood restaurant chain, Skipper’s Seafood & Chowder House, after years of decline and closure. Founded in 1969, Skipper’s once had over 200 locations, primarily in the Pacific Northwest, known for its affordable seafood and family-friendly atmosphere.
The revival is spearheaded by Pacific Coast Restaurants (PCR), a company with a history of rescuing and revitalizing restaurant brands. PCR acquired the rights to Skipper’s and intends to open new locations, starting with one in Ridgefield, Washington, slated for late 2024.
PCR aims to recapture the essence of the original Skipper’s, including its familiar menu items like clam chowder, fish and chips, and seafood platters. They plan to combine nostalgia with modern updates, such as a focus on sustainability and locally sourced ingredients when possible. The strategy involves a smaller, more manageable footprint than the chain’s previous size, focusing on quality and consistency to rebuild customer trust and loyalty. The expansion plan is cautious and measured, prioritizing careful site selection and a strong focus on the customer experience to ensure long-term success.
find the original article here: https://www.yahoo.com/lifestyle/articles/seafood-chain-making-comeback-years-211100762.html